Squishmallows

Squishmallows is one of the most-reviewed brands in the Plush & Stuffed Animals category. Squishmallows is a brand of stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC and is owned by Jazwares, a Berkshire Hathaway company. Squishmallows are round and come in a variety of colors, sizes, animals/foods/objects, and textures. The brand has created over 3,000 Squishmallow designs.

On ToyVidZone you'll find 1 curated video collections featuring Squishmallows unboxings, plays-throughs, and full-set walkthroughs. The brand spans toys appropriate for roughly ages 3–13, with sub-lines suited to younger preschoolers up through serious tween collectors.

What makes Squishmallows a perennial favorite for review channels is the predictable quality and the long product runway — every season brings new sets, characters, or licensed crossovers that families recognize from movies, shows, or game franchises. That recognition is exactly what fuels watch time on YouTube, which is why Squishmallows content stays at the top of related-video panels long after a release window closes.

If you're considering Squishmallows for a gift, scan the recommended collections below to see which sub-lines are getting the most positive playroom reactions right now. Use the age tags to narrow down by developmental stage, and follow the channel links to discover other reviewers who cover the brand in depth. For deeper background and corporate history, the linked Wikipedia article is a solid starting point.