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Action Figures

Posable heroes, villains, and creatures from the cartoons and movies kids love best.

7 brands 7 video collections

Welcome to the ToyVidZone directory for Action Figures. Posable heroes, villains, and creatures from the cartoons and movies kids love best. This category collects 7 popular brands and 7 curated kid-friendly video collections that explore everything from first-look unboxings to full play-pattern walkthroughs. Every entry on this page links to a dedicated profile with target age range, brand background, and a list of recommended review videos.

When parents and grandparents arrive at the Action Figures aisle — physical or digital — the choices can feel overwhelming. Brands like Hasbro, Transformers, G.I. Joe, Bandai, Beyblade, Schleich, Paw Patrol dominate shelf space, but the right pick almost always depends on the specific child: their attention span, their existing toy mix, and what they actually do during play. ToyVidZone is built to short-circuit that research. Watching a calm, kid-led review for two minutes will tell you more about whether a toy will hold attention than any spec sheet.

Within Action Figures you'll find toys that lean educational, toys that lean imaginative, and toys engineered purely for joyful chaos. The directory tags each entry with appropriate age groups so you can filter by the developmental stage that matters to you. The video collections paired with this category come from the most subscribed and longest-running family-friendly channels — creators with track records of safe, advertiser-clean content.

If you're shopping for a birthday, gift exchange, or holiday haul, use this page as a launching pad. Click any brand below to read a full editorial profile, see related video collections, and find the channels that cover that brand most thoroughly. ToyVidZone is reader-supported and family-curated, so the recommendations here are organized for browsing — not algorithmically ranked.

Brands in this category

Hasbro
Ages 3–12

Hasbro, Inc. a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.

Transformers
Ages 6–13

Transformers: Generation 1 is a toy line from 1984 to 1990, produced by Hasbro and Takara Tomy. Inaugurating the successful Transformers toy and entertainment franchise, the line of toy robots could change into an alternate form by moving parts into other places. The line was originally called The Transformers, with "Generation 1" originating as a term coined by fans of the toys when the Transformers: Generation 2 toy line was released in 1992. Hasbro eventually adopted the term "Generation 1" to refer to any toy produced in that era.

G.I. Joe
Ages 6–13

G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier, Action Sailor, Action Pilot, Action Marine, Action lifeline and later on, the Action Nurse. The name is derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I.". The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys.

Bandai
Ages 6–13

Bandai Co., Ltd. is a Japanese multinational toy manufacturer and distributor headquartered in Taitō, Tokyo, including many international branches around the world. Since 2005, Bandai is the toy production division of Bandai Namco Holdings, which, in 2017, was the world's second largest toy company measured by total revenue. Between 1981 and 2001, Bandai was a manufacturer of video game consoles.

Beyblade
Ages 6–12

Beyblade is a battling spinning top toyline and multimedia franchise developed by the Japanese toy company Takara. Inspired by the older beigoma, the first modern Beyblade was released in July, 1999 in Japan, along with a related manga series. It was called "Spin Dragoon" and also "Ultimate Dragoon." Following Takara's merger with Tomy in 2006, Beyblades are now developed by Takara Tomy. Various toy companies around the world have licensed Beyblade toys for their own regions, such as Hasbro in most Western countries and Sonokong in South Korea.

Schleich
Ages 3–12

Schleich is a German producer of hand painted toy figurines and accessories. The company is headquartered in Schwäbisch Gmünd, Germany. In 2020, the group employed 440 people and generated sales of 188.7 million euros. Half of the sales are generated outside of the German domestic market, and Schleich branded play figurines and playsets are sold in over 60 countries. In 2022, the company sold a total of approximately 40 million figurines.

Paw Patrol
Ages 3–8

Paw Patrol, stylized as PAW Patrol, is a Canadian children's animated television series created by Keith Chapman and produced by Spin Master Entertainment, with animation provided by Guru Studio. In Canada, the series is primarily broadcast on TVOntario as part of the TVOKids programing block. TVO first ran previews of the show in August 2013. The series premiered on Nickelodeon's Nick Jr. in the United States on August 12, 2013.

Video collections